On June 10, 2026, the 3rd PET FAIR VIETNAM grandly opened at Saigon Exhibition & Convention Center (SECC) in Ho Chi Minh City. Qingdao PIFO Pet Food Co., LTD brought its full range of innovative pet food products to the exhibition, taking this professional trade platform to further explore the fast-growing pet market in Southeast Asia and discuss win-win cooperation with global industry buyers.
As Vietnam’s most authoritative and influential professional exhibition covering the entire pet industrial chain, PET FAIR VIETNAM gathers over 250 premium exhibitors from more than 20 countries and draws more than 12,000 professional visitors including distributors, pet store operators and industry specialists. It serves as a core hub for enterprises to access Vietnam and surrounding Southeast Asian markets and capture the latest regional industry trends. Driven by rising pet ownership, the Southeast Asian pet industry maintains an annual growth rate of over 8%, creating robust demand for high-quality, cost-effective Chinese pet food, making the region a key overseas target market for PIFO.
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At the booth, PIFO showcased its newly upgraded product lines launched in 2026, alongside the latest breakthroughs in raw material selection, formula R&D, production technology and quality control. Our team introduced core items including staple food, functional treats and wet food to visitors, elaborating on product nutrition highlights, application scenarios and customized supply solutions tailored to local breeding habits and consumption levels. We also shared flexible cooperation solutions covering brand distribution and OEM private label manufacturing.
Throughout the exhibition, professional buyers from Vietnam, Thailand, Cambodia, Malaysia and other Southeast Asian countries showed great interest in PIFO’s products. They held in-depth one-on-one talks with our team regarding bulk order cooperation, exclusive regional distribution and joint new product development, creating a vibrant and productive communication atmosphere at our booth and securing abundant high-quality potential client resources.
This exhibition trip enables PIFO to fully present its brand strength in Southeast Asia, as well as conduct in-depth market research on local consumer demands and industrial trends. Face-to-face exchanges with local channel partners and industry experts helped our team gain valuable insights into Vietnam’s pet food consumption habits, distribution rules and market pain points, laying a solid foundation for localized product optimization and supporting service upgrades.
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Adhering to an international development strategy, Qingdao PIFO Pet Food consistently participates in top global pet expos to expand its overseas footprint. Our marketing director stated that Southeast Asia boasts tremendous long-term growth potential for the pet industry, and PET FAIR VIETNAM builds an efficient bridge for cross-border communication and collaboration. Moving forward, PIFO will deepen its layout in Vietnam and Southeast Asia, leverage our mature R&D and manufacturing capacity to deliver market-adapted premium pet food, strengthen partnerships with new and existing global clients, and contribute to the sustained growth of the international pet food sector.